Hershey's Gold: Candy company offers 1st new bar since 1995

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PHILADELPHIA (AP) -- The first new candy bar to carry the Hershey's name in more than two decades is set to hit shelves next month.

Ritu Jethani

The Hershey, Pennsylvania-based candy maker says Hershey's Gold will go on sale Dec. 1. It's described as a caramelized cream bar embedded with salty peanut and pretzel bits. Hershey's says the bar is a response to trends that it says show "the rising popularity of crunchy multi-textured candy."

Hershey's Gold will be the fourth bar for the brand and the first new one since Hershey's Cookies `n Creme was introduced in 1995. The original Hershey's bar was released in 1900 and was followed up by the special dark variety in 1939.



 
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