MINNEAPOLIS, Minn. (WEAU) -- The Super Bowl isn't the only attraction this Sunday. Tune in for the Kitten Bowl!
With names like Brett Furve and Tabby Romo and Mew Brees, the Kitten Bowl is lots of fun and games - but it's about much more than that.
Hallmark Channel's Kitten Bowl is designed to promote shelter pet adoption.
"Every single time you rescue an animal, you actually save two lives. The animal you bring into your home, and you open the space for us to rescue another one," said Matthew Carroll with North Shore Animal League America.
Kittens at Nicollet Mall in Minneapolis are from some of the North Shore Animal League America (NSALA) partner shelters around the country.
While this is the fifth Kitten Bowl, this is the first Kitten Bowl Live Experience to be held at a Super Bowl location.
According to NSALA, Kitten Bowl has helped more than 10,000 shelter pets get adopted through shelter parties around the country.
"The weekend of the Super Bowl we partner up with our shelter partners all across the country, and we hold Kitten Bowl parties at their shelters. So far we've adopted out more than 10,000 animals. This year we hope to double that number," said Carroll.
Holly Robinson Peete's husband and former NFL player, Rodney Peete, does the play-by-play for this year's Kitten Bowl.
She said the Kitten Bowl is a great way for her family to use the Super Bowl platform to give back.
"We know how important it is to rescue animals. So Kitten Bowl is a great platform, A great way to have fun watch all these kittens, have a great time but really it's about adoption because so many of them need homes," said Holly Robinson Peete.
Besides the Kitten Bowl Live Experience at Nicollet Mall, there are felines from local shelters waiting to be adopted.
"And the great news is every animal that's here on site has at least three adoption applications in on it. So every animal here is definitely going to find their forever home," said Carroll.
"Hallmark Channel is so amazingly dedicated to saving these rescue animals and our motto is Adoption Ever After and that means every animal deserves that happy ending and every family really isn't complete until they have their happy ending as well. So we want to clear the shelters and save them all," said Larissa Wohl with Hallmark Channel.
Kitten Bowl V airs on Hallmark Channel on Sunday, Feb. 4 at 11 a.m. and 2 p.m.
North Shore Animal League America said all the kittens in this year's bowl and the previous four bowls have all been adopted.
The Kitten Bowl Live Experience is happening at Nicollet Mall in Minneapolis from 10 a.m. to 10 p.m. Friday and Saturday and from 12 p.m to 3 p.m. on Sunday.