La Crosse businesses dealing with North side construction

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LA CROSSE, Wis. (WEAU) -- Construction season is underway in Wisconsin, including one major project on La Crosse's North side at I-90.

That part of town is home to several businesses, who are now dealing with the disruptions.

SSE Music in La Crosse is staying open through all of the construction.

"I know there's a fear factor out there, oh all these orange barrels and everything else but really, if you pay attention and watch what you're doing it's really not a problem to get on all the north side," said Steven Earp, President and Owner of SSE Music.

He says things are business as usual.

"They're working with us very well in keeping access to the North side, all the businesses are open and doing well," he said. "It really hasn't affected us so far, their access has been very very good."

The project involves the reconstruction of the I-90 and Highway 53 interchange. Several blocks of Rose Street and George street will also be reconstructed.

Part of the project includes the construction of a brand new road between Rose and George Street, providing access to nearby businesses, including SSE Music.

According to Nick Roush, President of the North Side Business Association, people generally are finding a way to make it to the businesses they need.

"It's always interesting when change happens, we tend to make up a story that's tougher than it really is than once we're in the middle of it," he said. "All of a sudden we realize it's okay and we've all done this before."

The North side businesses hope the detours and traffic are worth it in the end.

"Wer'e taking the attitude that it's going to be so nice when they get it done that it's going to be well worth it," said Earp.

"I think it's a huge boon for business here," Roush said. "I mean, this corridor is going to be transformed. We're going to have a beautiful parkway coming into the city, a new gateway that is remade and beautiful coming into the city."

The DOT estimates the project will be completed this November.

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