EAU CLAIRE, Wis. (WEAU)-- The mystery is solved. Wednesday night more than 200 fans of the music group Bon Iver found out what the hype was all about at an event in downtown Eau Claire.
Tuesday, the Indie Folk band posted a picture on social media. The image included text suggesting an event happening Wednesday at 6:30 pm at the corner of South Farwell and Eau Claire Streets. Before the event, there were rumors that Bon Iver front man Justin Vernon, who is an Eau Claire native, might make an appearance. Multiple sources told WEAU that Vernon is currently overseas.
Instead, people who came down to the parking lot near the State Theater were treated to a group listening session of Bon Iver's new album 22, a million. The album is set for release on Friday. The venue was appropriate, right in front of a mural depicting the album's cover.
Police had to block off part of Eau Claire Street in front of the State Theater to accommodate the overflow crowd. When 6:30 hit a few people stepped up in front of the large mural and unloaded thousands of large newspapers and other band memorabilia. The crowd rushed in to get their glimpse at what the hype was all about. 500 copies of a Bon Iver album art newspaper were distributed to waiting fans. Both before and after the event they shared with WEAU what they thought of the mystery event.
“I feel like I’m part of something. I think everybody that's listens to his music feel like they are a part of what he does and he gets it. He posted it online. Nobody knows what’s going to happen it’s really great for his listeners,” Bon Iver fan Joey Mixis said ahead of the event.
“I don't know if it was worth it. I just don’t know,” fan Mitchell Wuicker said after the event.
“I thought it was worth it. It was a unique experience. Something that I’ll definitely remember,” Caleb Hawpotoss added.
Posts similar to the one surrounding Wednesday night’s event in Eau Claire have also suggested similar events around the globe including events in London, Amsterdam, Paris and seven other locations. Those events are scheduled to happen Thursday night.