New logo unveiled for Wisconsin veteran-owned businesses

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LA CROSSE, Wis. (WEAU) -- Wisconsin veteran-owned businesses now have a special distinction they can display in their storefronts.

Governor Scott Walker and Wisconsin Department of Veterans Affairs Secretary Daniel Zimmerman traveled to La Crosse Tuesday to unveil a new logo that veterans can put in their business's windows.

Walker says the goal is to draw attention to those stores and encourage other veterans to start their own businesses.

"There’s about 400,000 veterans in the state, about 65,000 veteran-owned businesses," Walker said. "We’d like to see that number grow, not only to help the veterans, but because we know statistically veterans are about 30 percent more likely to hire fellow veterans and that will help us get to our goal which is to ultimately be at full employment for all veterans who want to be in the workforce.

Walker presented three veteran-owned businesses in La Crosse with the window decal and also declared Tuesday as "Wisconsin Veteran-Owned Business Day."

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