LOS ANGELES (AP) -- Playboy says its founder Hugh Hefner has died.
NBC News reports that Hefner died of natural causes at his home. He was born in Chicago, and released the first issue of Playboy in 1953. It had a nude photo of Marilyn Monroe as the centerfold. It quickly sold out after it hit newsstands. With continued success of the magazine, Playboy became an entertainment empire. Hefner bought the Los Angeles home that became the Playboy mansion in the 1970's.
After separating from his second wife in 1998, Hefner dated seven women at once. He eventually narrowed it down to three and the group starred in the reality show "The Girls Next Door" in 2005.
In 2015, Playboy announced it was doing away with nude photographs, following its successful non-nude website.
Hefner once said that he sold sophisticated "anti-puritanism" in the pages of Playboy. He was 91-years-old.