There’s a calendar frenzy brewing at the UW-Eau Claire campus. For the third year, a group of students there is putting together a swimsuit calendar featuring local women.

"It's a fun thing in general,” said calendar girl, Sammi Schams. “I mean, who wouldn't want to model for a swimsuit calendar, you know?

But not everyone thinks the calendar is a good idea.

This year’s “College QTs of EC” calendar will feature a few dozen western Wisconsin women – with the proceeds going to the American Cancer Society.

"We thought of other charities in the area, but we thought that cancer's kind of more of a wide reach and more of a personal story with a lot of people,” said Project Manager, Charles W. Lymangood.

Lymangood says he hopes the glossy pages will bring in $10,000 for cancer research. And it’s that connection to cancer that brought in some of the models.

"My grandfather is diagnosed with stage three lung cancer and he's a survivor,” said calendar girl, Jessica Schmid.

Alison VanAmber added, “Throughout the years I've had family and friends of the family suffer through lung cancer and breast cancer and it's just something that I don't care to see again."

"My grandma was diagnosed with cancer last year,” said Nicole Henderson. “She's a cancer survivor.

The Coordinator for the Women’s and Gender Equity Center, or WAGE, says while the proceeds go to a good cause, she thinks the calendar sends a bad message.

"This calendar really perpetuates attitudes and stereotypes about women that are counter-productive to what we're trying to do in society and on this campus in terms of gender equity,” Lisa Cooper-Murphy said.

But the photographer, Steven Schuett, says he’ll do everything he can to keep the calendar tasteful.

"We want it to be where, you know, it is something that the woman is going to feel comfortable with as we are doing the photography, and then also something that we know that would be a very classy product,” Schuett said.

The calendars will cost $10 a piece.

It is important to note that the “College QTs of EC” calendar is not sponsored by the university.

It’s also not the only one around. Members of an agriculture fraternity at UW-River Falls are selling a calendar called “Fun on the Farm.”

A fraternity member says 10% of the $15 calendar will fund a scholarship that’s available to the models. The rest will go to the fraternity.