HDTV: Clearing the Confusion

One of the top buzz words on the Internet these days isn't really a word at all, rather, an acronym for high definition television.

Many folks want it this holiday season, and about twice as many people are closer to getting it, compared to this time last year.

"It's been very popular this year, quite a few people are trying to get into the High Definition sets at home," said Jason Galewski of FS Appliance and TV.

A study by the Leichtman Research Group shows lots of people are hip to what HDTV is, and that high-income families are trying to bring it into their homes.

With converter boxes, HDTV ready units, and fully-integrated counterparts, you really have to do your homework to truly get what you want.

That relic in your living room won't be a paperweight when stations have the opportunity to go HD exclusively: as early as the spring of 2006, only if 80 percent of us can receive the HD signal.

"You'll still be able to watch everything, you can't get the same picture quality as the high definition, but you'll still be able to see the signal."

According to the study, twice as many people think they have HDTV than actually do, and they're probably dealing with a situation where the TV actually says HDTV right on it, but requires one of those converter boxes to actually get the high definition quality.

The smart money is on a fully-integrated set that's high-definition ready, but also accepts the HD signal for what it is.

Unfortunately, that takes more than $2,000 in smart money. The alternative is a converter box, which can be had for anywhere from $200 to $400 bucks.

Either choice may be a better gift next fall.

"They're coming down, definitely."

With a growing number of programs offered in HD on our station alone, there's a growing demand for equipment to pick them up.

You can check out more on the study at this address:

www.leichtmanresearch.com/research/hdtv_brochure.pdf

For More information on HDTV, including a list of stations that currently broadcast in high definition go to:

www.nab.org


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