The state's tourism workers are trying to come up with a new phrase to help attract people to Wisconsin and boost the economy.
The state's tourism secretary says it has to set Wisconsin apart from other states.
It's got to be more than the Green Bay Packers, “America's Dairyland” or the state's respected university system.
It should also convey that Wisconsin combines bustling urban areas with quiet rural landscapes.
There's a committee assigned to come up with a new brand. It's getting feedback from Wisconsin, Chicago, and the Twin Cities, among other places.
A decision is expected in the next couple months.