Wisconsin is preparing to accept evacuees displaced by Hurricane Katrina and Mega Pick & Save stores kicked off "Operation We Care" to aid those efforts.
Customers can make donations to the Red Cross as they pay for their groceries. There are also prepacked bags of non-perishable food items for sale, and the company will match each bag purchased. They are also collection any non-perishable donations.
"While the need on the American Red Cross point is really cash right now, we also know the food and water is desperately needed and so we want to fill that need as best we can," says Rick Lambrecht.
After ordering more supplies this weekend, Lambrecht estimates that between customers and company donations, there will be up to 10,000 bags of food delivered.