The Christmas tree hunt marks the beginning of an annual holiday tradition for many families.
"It's really fun because we get the tree and then we watch a Christmas movie and it just starts the holiday season," said Megan Danielson of Chicago.
"We always do it the Sunday after Thanksgiving. My parents come here from Mable, Minnesota. So, we bring them, they get theirs and we get ours," said Suzie Twite of Eau Claire.
Suzie Twite's family has been coming to the Lowe's Creek Tree Farm for 10 years. Basalms have always been the traditional Christmas tree, but the Twite family prefers the frasier fur trees, which are becoming increasingly popular.
But no matter what kind of pine tree is used for those festive ornaments, there is one important thing to remember...
"The best thing to do is to make sure it has enough water. These are not live trees, but they need the moisture to stay fresh all through the holiday season," said Therese Olson, owner of Lowe's Creek Tree Farm.
It is also important to make sure that the tree is freshly cut and that there is an adequate tree stand that will hold enough water.
Wisconsin is one of the top Christmas tree growers in the United States. This year's crop at Lowe's turned out well,
"We always look at the weather and we had critical growing seasons between May and June-we received adequate rainfall."
Lowe's Creek Tree Farm is in its 15th year of business, serving customers who come in from all over the country. Therese and Tom Olson, who founded the farm, say they plant two-to-three trees for every one they cut, keeping a holiday tradition in tact for the Christmas tree hunters of tomorrow.