Two major cranberry companies are pushing Wisconsin farmers to grow more, but they say that can't happen unless the state speeds up the permit process.
The presidents of Ocean Spray Cranberries Incorporated and Cliffstar Corporation are hoping to increase acres planted by 30-percent.
The increase could create more than 1,100 jobs and add $75 million per year to the state economy.
The cranberry industry already generates 7,200 jobs and $350 million per year in Wisconsin, the nation's largest cranberry producer.
The Department of Natural Resources did not immediately comment.