With looming budget deficits, public schools in the state are getting more creative about how they keep the status quo. Madison is considering selling naming rights to athletic facilities and has advertising on district owned vehicles. New Berlin already has an agreement, clearing the way for sponsorship rights.
Eau Claire superintendent Bill Klaus says the decision to offer up the rights isn't currently being discussed in the district, but would ultimately be left up to the school board.
"I think it's the struggle school districts face in terms of forced advertisement or is it advertisement that provides additional support like athletic fields," says Klaus. "It's pretty appreciated because without that support, those things aren't going to happen."
As a one time partnership, area businesses were able to provide funding for score boards at facilities used by Eau Claire high school teams, outside of the school building.