|
Updated: 1:38 PM Aug 1, 2008
The Return Of Schlitz Beer To Milwaukee
One Time Top Selling Beer In America Posted: 10:52 AM Aug 1, 2008 |
|
It's the beer that made Milwaukee famous. Now Schlitz is making the city nostalgic.
Schlitz is back on shelves in bottles of its original formula in the city where it was first brewed in 1849.
It was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made Schlitz -- in many a drinkers' opinion -- undrinkable, turning the beer into a joke.
But now its owner, Pabst Brewing, is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again, known as "The Beer That Made Milwaukee Famous."
In Milwaukee, the comeback is creating a buzz. Stores are depleted of their stock within days.
Sixty-seven-year-old Leonard Jurgensen says the beer reminds him of better days. He says Schlitz was important, and people drank it on special occasions. He had it on his wedding day 45 years ago.
- Suspect in high-speed chase speaks out
- Oprah Winfrey's talk show will end in 2011
- Brothers sentenced to prison for burning down bar
- Man accused of beating woman to death pleads no contest
- Wisconsinites paying more for health insurance than the rest of the country
- Chetek students welcome their new classmates from Weyerhaeuser
- Schools close as students pour into Camp Randall for state championship
- One hunter gets back in the woods after having a heart attack
- A Day With Nowhere to Stay
- Onalaska police arrest two suspects involved in six burglaries
- Suspect in high-speed chase speaks out
15 Comments - Wardens asking hunters for help during the hunting season
14 Comments - Wisconsinites paying more for health insurance than the rest of the country
9 Comments - Ten worst toys
8 Comments - Oprah Winfrey's talk show will end in 2011
8 Comments - Jail committee meets to choose site for new justice center
6 Comments
