|
Updated: 1:38 PM Aug 1, 2008
The Return Of Schlitz Beer To Milwaukee
One Time Top Selling Beer In America
Posted: 10:52 AM Aug 1, 2008 |
|
It's the beer that made Milwaukee famous. Now Schlitz is making the city nostalgic.
Schlitz is back on shelves in bottles of its original formula in the city where it was first brewed in 1849.
It was the top-selling beer for much of the first half of the 20th century. But recipe changes and a series of snafus made Schlitz -- in many a drinkers' opinion -- undrinkable, turning the beer into a joke.
But now its owner, Pabst Brewing, is recreating the old formula, using notes and interviews with old brew masters to concoct the pilsner again, known as "The Beer That Made Milwaukee Famous."
In Milwaukee, the comeback is creating a buzz. Stores are depleted of their stock within days.
Sixty-seven-year-old Leonard Jurgensen says the beer reminds him of better days. He says Schlitz was important, and people drank it on special occasions. He had it on his wedding day 45 years ago.
- Semi, car crash in Hallie Friday morning
- Wisconsin to use part of mortgage settlement for budget
- Assignment 13: Could Wisconsin interstates become tollways?
- UPDATE: GOP Senate leader says 3 recalls will proceed
- Catholic Institutions required to offer free birth control
- Evers upset with Walker over education bill
- Democrats say GOP recall challenges won't stand
- NEW INFORMATION: Hundreds pay tribute to 3 teens killed in crash
- Obama: Birth control policy meets everyone's needs
- Wisconsin's budget condition worsens
- Catholic Institutions required to offer free birth control
97 Comments - Wisconsin's budget condition worsens
67 Comments - Democrats say GOP recall challenges won't stand
62 Comments - Wisconsin to use part of mortgage settlement for budget
56 Comments - Obama: Birth control policy meets everyone's needs
52 Comments - Source says Obama will free 10 states from No Child Left Behind law
47 Comments
