The economic troubles have a lot of people cutting back on their spending and some small businesses are worried about sagging sales.

One bakery in Eau Claire is reaping the sweet rewards of consumers focusing on little purchases, close to home.

"Pinwheels, morning buns, the brownies are just out of this world!" raves loyal customer Shelley Yamaguchi.

The specialty sweet treats at Marie's Bakery on Barstow Street in Eau Claire keep customers like coming in week after week, even when the economy forces consumers to cut back.

"No, no! Not on the bakery!” she insists, “They would change for a big ticket item like furniture or something like that."

Owner Marie Arzel Young says the economy's had a bit of an impact in the two years she's been open.

"Price has gone up for purchasing raw materials, but hasn't affected anything as far as the sales," says Marie.

She did raise her prices last December because of rising costs of butter and flour, but she says no one really minded.

"I think they're willing to do small price increases if it keeps their favorite shops alive and vibrant," says Marie.

And while some specialty shops struggle to get people in the door, the line at Marie's hasn't stopped.

"There was a slight drop-off after the farmer's market once we stopped attending because we were done for the season, but now it's picked back up,” says Marie. They still want their sweets on Saturday."

Marie says she thinks it's her niche in the market that keeps the dough rolling in.

“With our business because it's small, to-go items, it's still an everyday affordable luxury. I think that people still have to eat bread," says Marie.

Customers say they savor the satisfaction of supporting small businesses, even when they're trying to save money.

“I'd keep it in the budget because I'd like the places downtown to stay here," says Anne Ryan.

Other downtown specialty shops, such as Wildwood Crafts and Treasures, say they've seen a slower summer at their gift shop, but expect business to pick up heading into the busy holiday season.