"The auction business is a unique business which is why I got into it, and it's kind of in my blood," says Scott Werlein.

For a champion auctioneer like Werlein, this unique business is the family business.

“My father was a long time auctioneer in the area, so I kind of grew up in the business,” he says.

After years of hard work, friends and clients say Werlein has perfected the art of fast talking and hard selling.

“I'm pretty impressed,” says Maxine Althoff, an estate sale client in Alma. “I don't understand half of what he's saying but I’m pretty impressed that people are buying."

He's gotten so good at selling off goods that Werlein took top spot in the Wisconsin State Auctioneer Association's championship competition at the Wisconsin State Fair this year.

"That was quite an honor," says Werlein.

It's a feat business partner Jeremy Laehn says he didn't expect Werlein to reach.

"I never thought we were going to go there and be involved in it, but it doesn't surprise me that he won that, no absolutely not," says Laehn.

But this champ has kept a pretty low profile with his new-found fame.

"I had no idea he was best in the state auctioneer!" says Althoff.

Werlein says the interaction makes his job worthwhile.

"It's just the everyday getting out and meeting people in different circumstances," says Werlein.

As for the future, Werlein says he's going to keep on calling out bids, and keeping his work in the family.

"It's just what we do here. My wife and my boys are coming up through and we got great help and it's just a pleasure. I don't really view it as a job. It's just this is what we do and we love doing it,” he says. “The auction business is good to us."