The owner of the area's only Spanish-language newspaper is looking to expand to readers far beyond Wisconsin's borders.
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Noticias, or "news," is based in Abbotsford and reaches readers in 23 counties throughout the state.
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Owner Alejandro Vazquez says he created Noticias out of a need to provide information to the Hispanic community, along with an orientation to what he calls the "Wisconsin way."
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And now, Vazquez says he plans to expand the newspaper's reach to Hispanic communities in other parts of the state and the Mdwest.
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"Noticias is all whatever you can think of," Vazquez said. "All of it that is normal for you, for the Hispanic community is not normal."
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Vazquez started Noticias three years ago with the help of his 14-year-old daughter Ivone.
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The newspaper covers information some may take for granted, like how to pay taxes and get a driver's license, and stories employees say are about "common people."
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"We only care what happens in your real life, what you need to do and that's it," Vazquez said.
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Vazquez delivers 35,000 copies of Noticias twice a month to Spanish restaurants and stores in about 45 cities throughout Wisconsin...and
for free.
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Ivone Vazquez says the staff of just four works amidst skepticism about the newspaper - even from some of its readers.
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"It's something really funny cause in the beginning they don't wanna be in the newspaper but now they always wanna be in there," said Noticias Director Ivone Vazquez. "It's really cool."
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Vazquez is hoping to expand to other parts of the Midwest by the end of the year.
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And he says he wants to see Noticias reach readers throughout the country by the end of next year.
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Vazquez says he plans to create an English version of the newspaper,
once the company can afford it.