A 58-year-old man is dead after his pest control truck ends up upside down in a river.

The Cadott Police Department will only say officers were called to the crash around 1 p.m. Friday and the man was pronounced dead at the scene. But, witnesses tell us they watched the man speed through an electric fence before his truck rolled into the river.

"He went all the way around the field. I'm surprised he didn't hit something sooner. He went airborn off that embankment," says Alan Lund.

Lund says the property owner and his grandson immediately called the police. Lund started walking down to the Yellow River bank. It took him about 20 minutes and as he got closer he started yelling to see if anyone needed help. When he got down to the bank, he got in the water to see if anyone was still in the truck. Around the same time a paramedic got there and they could see the man was still buckled up in the driver's seat. Lund says rescuers tried CRP, but it was too late.

It's "something you don't want to see before you go to work. (You) figure it's just a normal day and then you see that. Not good," Lund says.

The river is about a half mile from where the man crashed through the fence. The path winds through a corn field and takes a sharp right.

Lund says the water is about two feet deep where the truck went in.

The Cadott Police Department is not releasing the man's name at this time.