May 23, 2013

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Reporter: Sheila Brown

American Girl Closes Eau Claire Plant

A day after Rockwell Automation announced the closing of its Eau Claire facility on Tuesday, another Eau Claire business is reporting a closure.

American Girl officials say it plans to close its call center.

Managers told employees Wednesday morning that 165 jobs are involved and 140 of them are part-time.

Officials say the former Pleasant Company has been experiencing a shift in its customer shopping habits, specifically online ordering.

As a result, phone centers will be consolidated.

The Madison based Company makes dolls, books, and clothing.


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