It's definitely not October, but they're certainly thinking about it in Chippewa Falls.
The new Oktoberfest logo was unveiled Tuesday.
The logo that won the contest was designed by Amy Rubenzer-Wilder of Chippewa Falls. She received a cash prize and the very first 2007 Oktoberfest three-day admission button.
Oktoberfest is scheduled for September 14th through the 16th at the Northern Wisconsin State fairgrounds.