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Advocacy groups mark Wednesday as "Heat Stroke Prevention Day"

The number of child heat stroke deaths in vehicles continues to average approximately 37 per year; or about one every 10 days. Since the group began tracking data, at least 670 children have died in these preventable tragedies.

(WEAU)--Child advocacy groups have declared Wednesday "Heat Stroke Prevention Day".

The National Highway Traffic Safety Administration says already this year, 23 children nationwide have died in hot cars. The day helps raise awareness and educate parents and caregivers about ways to prevent children from unknowingly being left alone in a hot vehicle.

KidsAndCars.org says a parked car can reach 125 degrees in minutes, even when the windows are partially open. Children are especially vulnerable to heat stroke, as their body temperatures rise three to five times faster than an adult's.


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