RICE LAKE, Wis. (WEAU) It's a video, filmed in western Wisconsin, that's been seen by 1.6 million viewers on YouTube, and even more on national media outlets.
"It got a little more action than we thought we were going to get," says Dennis West, a potato farmer.
Bears may be a common sight on his farm, but a bear struggling with a milk can on its head, is something else.
"He was actually walking around with it on his head like a cow with a bucket on his head, he was walking around with it then he'd sit down and try to pull it off almost like Winnie the Pooh does with that honey jar," explains Garrett Smith, a logger who also witnessed it.
"The bear was so hot and tired, he flipped over. We thought he was maybe dead a couple times we didn't have a lot of time to think and get somebody to come out here so get it done now or it's going to be too late," explains West.
So the two guys had an idea to take their forwader used for lifting wood, and remove the 35 pound milk can from the distressed black bear's head, so he can go back to the woods
"I've been running that thing a few years I guess I took everything my dad taught me and used it out there on the bear," says Smith.
It was a wildlife experience that will live forever in their minds, and online.