Boys and Girls Club gears up for Lemonade Day

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EAU CLAIRE, Wis. (WEAU)- It was a perfect day for buying and selling cups of ice cold lemonade, especially perfect for the members of the boys and girls club of the greater Chippewa Valley as they hosted their 5th annual lemonade day program today.

Members of the Boys & Girls Club of the greater Chippewa Valley took to the streets to sell lemonade as the final culmination of a summer long project.

"I feel excited, and happy, all happy feelings," says first year member Peyton Cupper.

Executive director Sarah Antonson says what's disguised as fun is actually an educational program.

"It is about keeping them engaged, learning, keeping them active throughout the summer so that when they go back to school there's really a minimal loss that happened during the summer
which is a natural thing to happen so we really want to work on making them active and ready to go back to school so they're ready to learn more," says Antonson.

Club member Morgan Jaenke says she’s learned more than other summers.

And Cupper says, "We're learning about how to take care of a business and helping communities"

While members, like Mathew Koenig, of the Boys & Girls Club say their aim is helping the community through lemonade day. "Getting to be a part of a community and being helpful," Koenig says is a fun part of participating.

Owner of Prestige Kia, Dan Mattoon, says he's glad to be able to give back to the club members by assisting them during the final stage of their project.

"It's fantastic fun. It's a situation where we teach the kids how to run a very small business at its basic level. Learning how to sell lemonade, learning how to market, how to attract business, it's a lot of fun,” says Mattoon.

Antonson says the skills they learn will carry on throughout their life. She says, “It really is about major life skills and about being an entrepreneur, and whether they're a business owner or not, this will help them in the future.”

But for now Koenig says, "It's just fun mostly"

The Boys & Girls Club was able to raise $13,000 that's up from $10,000 last year.

All those proceeds go back to the Boys & Girls Club.


It's almost time for the fifth annual Lemonade Day. The Boys and Girls Club of the Greater Chippewa Valley hosts the event Thursday.

Lemonade Day is a program designed to teach kids about the process of operating their own lemonade business.

They create their own signs, and operate the stands using their own business and marketing plans.

"This is just about teaching the kids about business, so they really do have an opportunity in all grades to learn at their pace. They learn customer service and how to run the lemonade stand," Boys and Girls Club Executive Director Sara Antonson said.

You can find the stands at different locations throughout Eau Claire, Chippewa Falls, and Black River Falls. You can find a link with the locations on the right hand side of this screen.

All proceeds from the event go to the Boys and Girls Club.

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