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Businesses gearing up for snowmobile season


LAKE HALLIE, Wis. (WEAU) - When the temperatures drop, companies that cater to people who like to get out and play in the cold start seeing business heat up.

According to the Wisconsin Tourism Federation, the winter season brings millions of dollars to our state every year.

Snowmobiling is just one of those activities that brings hundreds of people to Central and Northern Wisconsin.

Although trails aren't open just yet companies that welcome snowmobilers say they are excited for what should be an early start to a long season of business.

“We need the cold weather to keep our economy moving a little bit. Not that we like to see any of this cold weather but it is good for the Wisconsin economy,” Randy Kuhnert, owner of Red Zone Sports Bar in Lake Hallie said.

Kuhnert says his bar is located right next to the snowmobile trail and when the temperatures drop, the business at his bar goes up

“People really enjoy the snowmobiling. They come out they spend money and they buy a lot of food,” he added.

Kuhnert says he's excited for the trails to open up soon, and in years past warmer weather kept trails closed and his business suffered.

“The community feels that because you don't have those revenue dollars coming in and all the people that come up from out of town,” Nathan Homes a salesperson at Zacho Sports said.

Holmes says the warmer winters of the past had more people headed north to snowmobile but with this colder start to winter things are looking good for snowmobilers.

“I think we are going to be looking at a good year in terms of a long riding season and optimum conditions with a good snowfall,” Holmes said.

Right now, not a lot of trails in the state are open. A few of the trails in the northern part of the state are open.

Local snowmobile clubs say they are hopeful trails can open by next week, but that will depend on whether or not we get another substantial snowfall.

If you want to see which trails are open in the state you can see a full map on Travel Wisconsin’s website, you can find a link to that under related links.


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