Businesses starting to thaw out after deep freeze

EAU CLAIRE, Wis. (WEAU) - When temperatures drop as low as we've seen this week, nobody likes being outside. And businesses in the area say they're also feeling the impact of the cold temperatures.

Economists predict this week’s cold snap could end up costing the national economy up to $5 billion in losses.

Spaces where frozen yogurt should be spinning ready for hungry customers are empty at Frogiyo frozen yogurt in Eau Claire. It’s just one of the businesses that says it reduced hours and closed up shop due to the freezing cold temperatures.

“It’s hard to sell frozen yogurt on the frozen tundra that's for sure. In the middle of the polar vortex it’s not working for us,” Frogiyo owner Colleen Weber said.

Weber says when she decided to open up Frogiyo, she expected a drop in business in the winter. But this one's been tougher than expected and that's why she's decided to reduce her hours these past few days.

“Last year I projected my losses very well. This year not so well, I didn't predict as cold of a December as we had,” Weber explained.

Over at Splash Wine Bistro on Water Street things are pouring again after the owners decided to close up shop Monday and Tuesday due to the cold temps.

“There were definitely quite a lot of people that understood,” Splash Wine Bistro owner Liane Edixon said.

Closing for a few days just a month after they first opened their doors was a hard decision, but ultimately the Edixon says they'll bounce back from the losses.

“The weather is supposed to be gorgeous this weekend and we are definitely going to be putting some specials on to celebrate the heat wave,” Edixon said.

This cold snap hasn't meant all business has been frozen, Batteries Plus says in these temperatures car batteries are in high demand.

“Our business has gone up probably three or four times what we would normally see this time of year,” Batteries Plus Store manager Roger Langkamp said.

Langkamp says in the past week or so they've sold at least 300 batteries. That’s two months’ worth of batteries, in just one week. But with warmer temperatures in the forecast he says this boom in business is likely going to be short-lived.

“I would anticipate that things will slow down a bit and even out,” Langkamp added.


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