CHIPPEWA FALLS, Wis. (WEAU)- Hundreds took to the streets in Chippewa Falls to support research to find a cure for a cancer that will claim the lives of more than 39,000 women this year alone.
Around 30 businesses took part in the third annual Paint the town Pink event Tuesday night.
From bright pink hair to classic cars the streets were lined with people wearing pink to show their support.
“We are happy to bring our old cars here to participate. The girls love shopping and going in and checking out what’s new and especially supporting breast cancer awareness,” Jackie Siddons said.
For Siddons, showing up tonight carried a special meaning.
“I lost a very close friend before the age of 50 to breast cancer, she was gone before she even had her first mammogram,” Siddons said.
It was that loss that Siddons says pushed her to go in and get her annual checkup.
“I have gotten a mammogram and every woman should have her mammogram and do breast checks and self-examinations,” Siddons added.
It’s a simple test that nurses say is key to making sure you catch cancer sooner rather than later.
“It’s a very simple it's a very painless exam but it's a very important exam because it does save lives. In about 10 minutes we are completely thorough with the imaging,” Patty King with Marshfield Clinic said.
It’s that quick and easy message that the American Cancer Society hopes people take away about mammograms from Tuesday’s event.
“We know that early detection is your best chance so we want to make sure that people are getting in to the doctor and getting their checkups,” American Cancer Society Community Relations director Roberta Christensen said.
In the end though, the American Cancer Society says its ultimate goal is to find a cure for the disease that affects so many people.
“We've been fighting for 100 years and we hope in the next 100 years that we will finish the fight,” Christensen said.