LA CROSSE, Wis. (WEAU) -- An event that started Friday is teaching people about businesses in an "on-the-go" setting.
Nearly 50 businesses in downtown La Crosse are involved in the fourth annual Downtown Walk Around.
Downtown Mainstreet, Inc. puts on the event.
Executive director Robin Moses said it lets people get to know the area.
“Discover all of the businesses that we have, and while they’re doing that just get fit,” said Moses.
All you have to do is take your card to a participating business to get a stamp.
When your card is filled, you’re eligible to win prizes.
It's free for anyone to be a part of.
Businesses participating in Downtown Walk Around said they’re looking forward to it.
“There’s a lot happening downtown in La Crosse, and a lot for everybody to do whether it be shopping, eating, entertainment things, for kids and families, and so it’s really great to be able to promote that,” said Children’s Museum of La Crosse marketing & development director Leanne Poellinger.
“I think it’s a great way for not only promoting the downtown as a whole, but to get people to get an opportunity to walk in our doors in an inviting environment, and to let them see what we have to offer,” said Cabin Coffee Company owner Cathy Bauer.
Moses said it’s important to support local businesses.
“You ensure the character of your city, you help with the tax base, you are preserving entrepreneurship, and you’re keeping the dollars in your community’s economy,” said Moses.
Downtown Walk Around goes until June 6.