EAU CLAIRE, Wis. (WEAU)-- A young Eau Claire mother is the face of a powerful, national anti-smoking campaign.
Amanda Brenden says she smoked during her pregnancy, causing her daughter to be born two months early with a dangerously low birth weight. She now works in tobacco prevention and says it took a lot of courage to talk about how something she did hurt her child.
Brenden says perseverance is key to quit smoking and she knows her story will have an impact.
"I know these ads work, the first round of ads encouraged me to quit smoking, and I know that I want to let women know that this is a real problem, this can happen to you and it did happen to me," said Brenden.
The CDC says 1/5th of Wisconsin adults still smoke, saying that it costs the state more than $3 billion in health care costs.