Gundersen Medical Foundation raising breast cancer awareness

LA CROSSE, Wis. (WEAU) -- The Gundersen Medical Foundation said breast cancer is the leading cancer among women in the U.S. More than 40,000 women and 450 men will die from it this year in the U.S. However, Gundersen Health System oncologist Dr. Roger Kwong said the earlier breast cancer is detected, the greater your chances are for survival.

“Now only about 14% or less of women who are diagnosed with breast cancer may actually die of breast cancer where it was much higher back 30 years ago,” said Kwong.

The American Cancer Society recommends women who are 40 and older have a mammogram and clinical breast exam every year. They also suggest women in their 20s and 30s have a clinical breast exam about every 3 years.

Kwong said self breast exams are also important. He says if you notice a lump, take action

“You should go tell your doctor at that time. Don’t necessarily wait for a month to see if it goes away, especially the first time,” said Kwong.

On Saturday, September 7, the Gundersen Medical Doundation will hold Steppin’ Out in Pink, which is a 4.5 mile walk. Proceeds from the walk go towards breast cancer research, funding mammograms for underinsured and uninsured patients and other support services.

Steppin’ Out in Pink is from 9 a.m. until 12:30 p.m. at the Gundersen Health System campus in La Crosse. You can register on the day of the walk, but you aren’t guaranteed a T-shirt. The cost is $25 dollars if you’re 13 and older, and free for those under 13.


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