Mid-West Family Broadcasting names Bieritz Eau Claire General Manager

EAU CLAIRE, Wis. (WEAU) -- A company that runs several local radio stations has a new general manager.

Mid-West Family Broadcasting General Manager, George Roberts, resigned Wednesday. A news release from the company says he did it to spend more time with family, and that he plans to stay in the area. Lynn Bieritz was named as Mid-West Family's new Eau Claire General Manager. She was Director of Sales for Maverick Media and Mid-West Family's Eau Claire radio stations since 2003.

Roberts was GM since mid-2013, and was GM and Vice President of the group's Eau Claire stations when they were owned by Maverick Media. It took them over from Central Radio Group in 2003. He also held several positions with Central Radio Group. Mid-West owns WAXX-FM, WAYY-AM, 92.9 THE X, I94, ESPN 1150 AND BOB FM.

Dan Gainey will now be Mid-West Family's General Sales Manager.

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