NEW INFORMATION: Name released in deadly Clark County crash

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NEILLSVILLE, Wis. (WEAU) -- We now know the name of the man killed in a crash in Clark County.
The sheriff's department identified him as 52-year-old Floyd Colvin of Neillsville.

Deputies say the crash happened on Highway 73, Southeast of Neillsville, around seven Tuesday night.

Deputies say Colvin was driving a pickup and apparently lost control, went into the ditch and rolled.

He was not wearing a seatbelt and was thrown from the truck. He died at the scene.

The cause of the crash is under investigation.

NEILLSVILLE, Wis. (CLARK COUNTY SHERIFF'S DEPARTMENT NEWS RELEASE) --One person is dead after a one vehicle rollover on STH 73, about .25 miles west of CTH K, Township of Washburn.

The Clark County Sheriff’s Department received a 9-1-1 of the crash at about 7:00 pm, on Tuesday, January 7. Initial investigation indicates a westbound pickup truck apparently lost control and entered the north ditch. The vehicle rolled and landed on its roof. The driver, who was the lone occupant, was partially ejected. The driver was later pronounced dead at the scene. Speed did not appear to be a factor and the driver was not wearing a seatbelt.

The Granton Fire Department, Granton First Responders and Ministry St. Joseph’s Spirit of Marshfield air medical transport assisted at the scene. Investigation is continuing by the Clark County Sheriff’s Dept.

This is the 1st traffic fatality in Clark County for 2014. Name of the victim is being withheld pending notification of family.