NEW INFORMATION: New 'In Wisconsin' brand unveiled

By: AP
By: AP

MADISON, Wis. (AP) -- Gov. Scott Walker says the new $500,000 "In Wisconsin" ad campaign to be run in Wisconsin, Illinois and the Twin Cities is designed to help create private sector jobs in the state.

Walker and officials with the Wisconsin Economic Development Corp. on Wednesday unveiled the new brand, which features an image of the state with the word "in" inside of it. The logo is modified for each of five companies selected to highlight the campaign.

The ad campaign starts next week and will run at least through December.

Launching of the new marketing campaign comes at the same time that the head of WEDC is leaving the agency and the federal government is ordering new steps be taken to ensure economic development grants are properly awarded.

AP-WF-09-26-12 2016GMT

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MADISON, Wis. (AP) -- A new "In Wisconsin" brand designed to help market products from the state is set to be unveiled.

Gov. Scott Walker planned to be at a Wednesday news conference to discuss the new slogan to be used by the quasi-private Wisconsin Economic Development Corporation.

The brand has been under development for months. It is designed to build awareness among entrepreneurs and business leaders about the benefits of starting, growing or locating a business in Wisconsin.

Launching of the new marketing campaign comes at the same time that the head of WEDC is leaving the agency and the federal government is ordering new steps be taken to ensure economic development grants are properly awarded.

Creating the new economic development entity was one of Walker's top priorities last year.


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