New food labels aim to make healthy shopping easy

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LA CROSSE, Wis. (WEAU) -- Nutrition labels could be getting a new look.

Changes could be coming to the way nutrition labels look.

Gundersen Health System registered dietitian Valerie Pampuch said it’s exciting.

“These labels will be more inviting for people to read, and easier to read. I think it will take the mystery out a little bit,” said Pampuch.

The new labels could drop some nutrients and add others, such as trans fats.

The new labels are also supposed to have more realistic serving sizes.

“The bottle of sodas right now or most bottled drinks are unrealistic. Nobody’s going to stop at 2.5 servings,” said Pampuch.

The labels could also use measurements consumers are more familiar with such teaspoons instead of grams.

Pampuch said she thinks changes to nutrition labels could help make people more conscious about what they’re consuming.

She also said she thinks the new labels could help cut the obesity rate.

“On this new label it will be right in your face about how many calories you’re taking in, and that is really what we’re trying to have the consumer see first,” said Pampuch.

It could take years before we might see the new labels.

The FDA said it could cost the food industry $2 billion to change the labels.


WASHINGTON (AP) --The serving size listed on that pint of ice cream is based on the belief that you're only going to eat half a cup.

Sure you are.

The government knows you're not really going to stop there. So the new nutrition labels that have been proposed today for ice cream and lots of other popular foods are aimed partly at being more realistic -- reflecting what you really eat.

The estimated serving size for ice cream jumps from a half cup to a cup -- so the calorie listing on the label would double as well.

The proposal would also make the calorie counts on the labels more prominent, reflecting that nutritionists now focus more on calories than on fat.

And for the first time, the labels would have to list any sugars that are added by manufacturers.

Michelle Obama made the announcement of the new labeling recommendations as part of her Let's Move initiative to fight childhood obesity.

But the new labels are probably several years away. The Food and Drug Administration will take comments on the proposal for 90 days, and a final rule could take another year. And then, the agency might give food producers two years to comply.

The agency believes it will cost those companies a total of about $2 billion to revise labels.