Annual Polar Plunge for a cause

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CHIPPEWA FALLS, Wis. (WEAU) -- More than a dozen people braved the frigid temps and made an icy splash for a good cause Wednesday.

15 people jumped into Lake Wissota to help raise money for Big Brothers Big Sisters of northwestern Wisconsin.

Its a new years tradition for the organization.

This year they raised $2,300 a little less than in previous years.

Organizers say they think the cold weather kept some away, but were happy to see a brave bunch take a dip.

While some people participated in the Polar Plunge for fun or to welcome in the new year, others went supporting a specific cause.

Melissa Richardson is one of them.

She registered with a team called "Payton's Plunge for Bully Reform".

In 2012, Melissa's 12-year-old daughter, Payton, took her own life after being bullied at school.

She says she is continuing to help raise awareness against bullying and is very pleased with all of the support.

"I feel wonderful, today I'm on cloud nine. I'm happy I have all the people that support me, I'm glad that everybody came out, I'm glad that we raised a lot of money, and I'm glad to see that people still see that we have a problem with bullying."

She says her group was the top donor this year, raising nearly $800 for Big Brothers Big Sisters.

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