For the past 24 years, the bands have played, the floats have shined and thousands have found a spot on Bridge St. in Chippewa Falls to watch it all happen.
And despite this year's far below freezing forecast, organizers say the parade will march on.
Teri Ouimette, the director at Chippewa Falls Main Street, says you can enjoy the parade and stay warm if you are prepared.
"People are downtown, stores are open, a lot of stores have cookies and hot chocolate," she said.
She says you can take a moment to stop in at a shop and warm up. Many places even have windows. And they are experimenting with this idea.
"They're going to have mobile backpacks with hot chocolate they can dispense to people along the route," she said.
So you can stay warm without having to lose your place on the parade route. In Chippewa Falls on Friday, people have been talking about the parade, knowing Saturday is going to be a chilly one.
At Lucy's Delicatessen, things are a lot better with food and warm coffee on the table.
"I think it's cold but it's bearable because the wind isn't blowing so bad yesterday was a little tougher," said Waverly Windis.
She stopped in on Friday to get out of the cold. Wendy Keis says hot foods have been some of the top sellers.
"It goes between the Reuben and the hot beef, you can't go wrong really," Keis said.
She says girl scouts will be selling hot chocolate and popcorn in front of the restaurant on Saturday night and she is optimistic the cold will not keep people away.
"I don't think that's going to stop people from going to that parade, we're from Wisconsin," she added.