Squeezable sauerkraut wins Idea Challenge grand prize

(WEAU) - The idea of food products in a squeezable bottle is the big winner of this year's Idea Challenge.

The Eau Claire Area Economic Development Corporation awarded the $5,000 grand prize Wednesday to Tracy Lundberg of BFL Food Group. Expressions of Eau Claire is a line of food products delivered in a squeeze bottle.

Lundberg says she and her husband came up with the idea that works well with tailgating. Sauerkraut is the first product. “So we came up with a way to use the sauerkraut and other condiments similar to it the same way you would use ketchup or mustard. It's portable, it's convenient. There’s less waste, less mess,” Lundberg said Wednesday.

She says they're working on manufacturing the first product and hope to launch it by next summer.

The Idea Challenge is open to anyone who has an idea for a new product or service.


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