"The general admission was $1 for a hard day's night," said Eli Bremer, owner of "When I'm 64" in Eau Claire.
It is safe to say that he is more than a big Beatles fan. The former stay at home dad, turned business owner, is running a Beatles music store in downtown Eau Claire. A dream made possible by what he says was careful spending and saving.
"There was the saving every penny, spending it only on the bare necessities," Bremer said.
With two little girls, they kept a strict budget when they were on one income, and even so today.
"With medical bills and all of our other bills that were adding up, it was a matter of writing down a plan that our family could stick by," he said.
Sue Sumner with RCU says every coin counts. And budgeting for savings is the first step to having money when you need it most.
"If we don't consider a percentage of that paycheck to go into savings, we will never realize the dream of having that cushion," Sumner said.
She says the amount you put away depends on how much you make. But $100 a month is a good start. And she adds, put a dollar figure on what an emergency means to you.
"Is it one month's rent is that your emergency or is it one month's plus food," she said.
For Eli Bremer, saving has helped. Does not mean he is in the clear, but he is happy.
"We're definitely struggling but we're making it by and we're happy with where we're at in life, and we're following it the best that we can," he said.