Walker touts tourism in the Chippewa Valley

Chippewa Falls, WI (WEAU) -- National Tourism week is in full swing.

Governor Scott Walker was in the Chippewa Valley to promote National Tourism Week. Walker says along with economic growth, jobs are one of the main reasons for investing in tourism.

Walker says, “We've seen an 18% increase in the economic impact of tourism in this state, 4% alone last year but 18% overall in the last three years. That's 185,495 jobs in the state, that's real families and a real impact on our communities so we're going to continue to invest in tourism help grow the economy.”

Executive Director of Visit Eau Claire, Linda John, also believes tourism has a substantial economic impact on the Chippewa Valley. John says, “The tourism industry is very important in many ways, for the quality of life, not only for the people who live here, but for the people who are coming here. Also, the economic benefit is really the big thing and last year in the Eau Claire County the total impact for visitor spending was 320 million; 196 million was direct spending by visitors at area business.”

While economic growth and job creation are two very important components of tourism, John also says getting out in your own community is beneficial as well. John says, “It's really easy, in any community, for the locals to almost take for granted what they have. So, we do try and engage the locals, we have the mobile visitors center and we go out to over 400 different event throughout the year.”

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