(WEAU) - Oktoberfest isn't just about drinking beer. It's also about celebrating German tradition.

"It's the smiles. It's the laughter and it's the multi-generation. You’re going to see grandma and grandpa here with their grandkids. You’re going to see a lot of families here enjoying their time,” said Jill Herriges, Programs Director.

The Programs Director and Chairman say the weekend is packed with events and even has four stages for entertainment.

“We have kids’ games here and entertainment, Teddy Bear Band, comic jugglers, sauerkraut eating contest,” said Herriges.

"We’re really focused on the family events and the fun and in the evening bringing the big bands and have a lot of fun for the city adults,” said Tom Etmund, Chairman.

The weather won't be a problem here.

"We’re definitely weather proof. We have heaters in our main tent for everybody. Definitely dress for the weather. Grab your coat. Grab your gloves if you need them,” said Herriges.

"They’re going to have to enjoy some of the indoor activities such as the sauerkraut eating contest and just enjoy themselves on the dance floor,” said Gwen Steinmetz, Greeter.

Meanwhile the chairman of Oktoberfest says the best part is people watching, but he looks forward one event on Sunday.

"I'm in charge of the merchandise tent and German car show on Sunday. We’re hoping to have 40 or 50 German cars here, both classic, old and new,” said Etmund.

"I enjoy the food as well as meeting all the new people," said Steinmetz