MADISON, Wis. (AP) -- Wisconsin Attorney General J.B. Van Hollen is launching a new heroin awareness campaign.
Van Hollen announced the initiative at a Madison news conference flanked by Dane County Sheriff David Mahoney and Madison Police Chief Noble Wray. The campaign, dubbed The Fly Effect, includes posters, a website, a TV spot, radio ads and You Tube videos, including one featuring state Rep. John Nygren, whose daughter has struggled with heroin.
Van Hollen says most people don't know what a huge problem heroin has become across Wisconsin. He's slated to hold a number of other news conferences around the state on Thursday to promote the campaign.
The attorney general also announced a $25,000 grant for the Dane County Narcotics and Gang Task Force to combat heroin on Monday.
MADISON, Wis. (AP) --Wisconsin Attorney General J.B. Van Hollen is set to launch a new heroin awareness campaign.
Van Hollen is set to appear at Madison news conference Wednesday with University of Madison Police Chief Susan Riseling, Dane County Sheriff Dave Mahoney, Madison Police Chief Noble Wray and Madison Fire Chief Steven Davis to kick off the campaign and highlight heroin's impact on Madison, Dane County and surrounding areas.
The attorney general is slated to hold a number of other news conferences around the state on Thursday to promote the campaign. He's scheduled to make stops in Sheboygan, Appleton, Wausau and Eau Claire.