Wis. Attorney General introduces new Heroin media campaign

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EAU CLAIRE, Wis. (WEAU) -- "I never forget the day she told me she was addicted to Heroin," said Rep. John Nygren of Marinette.

This not just a story about facts and figures.

"I think I was sick to my stomach," he said.

This is a story that Wisconsin Attorney General J.B. Van Hollen wants you to remember.

And more so, Rep. John Nygren who at a news conference on Thursday, shared the story of his daughter who struggled with a Heroin addiction.

"The pretty girl who was once a straight A student, who had lofty dreams for her future, a bright career, began not coming home at night," he said.

And that was just the beginning. Later on it led to a near-death experience, failed treatments and eventually prison time.

Stories like this are becoming more common as the drug becomes a bigger problem.

"We're seeing brown and white Heroin, we're seeing needle use with it," said Eau Claire County Sheriff Ron Cramer.

And over the years, that Heroin has gotten cheaper, purer, easier to access and more dangerous.

"And you've got these young kids who have no interest in being drug abusers, who get addicted to prescription drugs, suddenly find themselves with the most dangerous controlled substance that they don't know how to monitor and utilize," he said.

And so on Thursday, Van Hollen announced a new media campaign called "The Fly Effect" aimed at educating parents, students and everyone about the dangers of Heroin.

That also includes a new website called TheFlyEffect.com where you can find information in one spot and hear stories from those who have felt the effects of the drug.

Van Hollen says once you get hooked on Heroin, your options are limited.

"You try it once, you get addicted and hooked, and if you're lucky you spend a lot of time in treatment or you stay hooked for the rest of your life, or as we're finding more and more, you die from a Heroin overdose," he added.

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