Wis. court rules in search-engine keyword suit

MILWAUKEE (AP) -- A Wisconsin appeals court has ruled in favor of a Milwaukee area law firm that paid to use the names of a competing firm in Internet search engines to promote its own link.

The 1st District Court of Appeals ruled Thursday Cannon & Dunphy did not violate Habush, Habush & Rottier's right of privacy.

A search for `Habush Rottier' shows a sponsored link for Cannon & Dunphy attorneys, just above the link for Habush's site.

Robert Habush and Dan Rottier said in a statement they expect to request a review by the Wisconsin Supreme Court.

Cannon & Dunphy argued they didn't violate privacy laws because the use is not visible in Cannon & Dunphy's sponsored links or its website.

The two firms specialize in personal injury claims.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
WEAU 13 NEWS 1907 S. Hastings Way Eau Claire, WI 54701 By Phone: Main Number (715) 835-1313 and (715) 832-3474. Tip Line (715) 839-WEAU - (715) 839-9328 Sports Line (715) 852-1537
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 192291151 - weau.com/a?a=192291151