Wis. court rules in search-engine keyword suit

MILWAUKEE (AP) -- A Wisconsin appeals court has ruled in favor of a Milwaukee area law firm that paid to use the names of a competing firm in Internet search engines to promote its own link.

The 1st District Court of Appeals ruled Thursday Cannon & Dunphy did not violate Habush, Habush & Rottier's right of privacy.

A search for `Habush Rottier' shows a sponsored link for Cannon & Dunphy attorneys, just above the link for Habush's site.

Robert Habush and Dan Rottier said in a statement they expect to request a review by the Wisconsin Supreme Court.

Cannon & Dunphy argued they didn't violate privacy laws because the use is not visible in Cannon & Dunphy's sponsored links or its website.

The two firms specialize in personal injury claims.



 
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