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Updated: 12:35 PM Jan 31, 2011
TODAY INTERVIEW: Viewers look forward to Super Bowl advertisements
There's research that shows many are more interested in the ads than the Super Bowl game.
Posted: 9:00 AM Jan 31, 2011Reporter: Megan Peterson Email Address: megan.peterson@weau.com |
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While millions of people will tune in this Sunday to see the Super Bowl game between the Packers and the Steelers, there's research that shows many are more interested in the ads than the game.
Super Bowl advertising has become a pop culture phenomenon, and two UW-Eau Claire marketing professors have been leading research on these ads for the past decade.
Dr. Rama Yelkur and Dr. Chuck Tomkovick shared their insight on the ads.
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