The state's new commerce secretary has a familiar name.

Governor Jim Doyle announced the appointment of Richard Leinenkugel as the Secretary of the Department of Commerce.

The 50 year old is currently the vice president of sales and marketing at the Jacob Leinenkugel brewing company, and will begin his new job September 29.

Doyle says Leinenkugel knows what it takes for a company to succeed in the state.

Leinenkugel says he's looking forward to creating jobs and growing the economy.

Richard Leinenkugel lives in Menomonee Falls.