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Posted: 7:23 PM Oct 22, 2006
Savory Seasonals
Big brewers roll out seasonal flavors to stay competitive
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From chocolate to pumpkin, the nation's top brewers are venturing where craft brewers have experimented for years -- flavored brews --even if it's only for a few months at a time.
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Miller Brewing Company recently announced it's selling a holiday-themed beer named after its founder. Frederick Miller Classic Chocolate Lager will sell in six Midwestern markets through year's end.
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Miller spokesman Pete Marino says the holidays are the perfect time to indulge.
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This season Anheuser-Busch Companies is is rolling out a chocolate beer for its Michelob Celebrate line, which was introduced last year with a vanilla oak flavor. It also has a line of pumpkin ale for the fall and vanilla-flavored bourbon ale for the winter. Those brews will be released for the first time this season in bottles.
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Mintel Research Analyst Felicia McClain says manufacturers are looking to rejuvenate the alcohol category, which has recently been dominated by wine and spirits.
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