Looking for pet-friendly businesses?
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Updated: 11:02 PM Aug 20, 2009
Looking for pet-friendly businesses?
Local lady has a big plan to help you find them and it's already getting national attention
Posted: 9:35 PM Aug 20, 2009
Reporter: Mary Rinzel with Photographer Duane Wolter
Email Address: mary.rinzel@weau.com
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If you ever run into problems finding pet friendly places, a local lady is well on the way to a solution. It's an idea that's already getting attention around the world.

Mary Gensen is already featured in a national dog magazine and she's slated for a national radio show on Sunday. It’s all because she wanted pet lovers to feel welcome at her shop.

Up close, it's easy to see Gensen's love of animals. Even from a distance, as you pull up to her antique shop near Cameron, you can see it. But, Gensen is working to make that love visible nation-wide and she's using her brainchild—a trademarked logo to do it. It's called Hiway Dog.

"It's sweet. It's simple. And it works," Gensen says. "I woke up with this idea for a brand new symbol for pet-friendly. People's pets are like their family. And who wants to leave grandma in the car while you go shopping?"

Gensen's Hiway Dog concept is simple: If you own a business and you welcome pets along with people, you can buy the right to hang up her sign.

"If you're already giving it away, you might as well advertise," she says.

One of the first businesses to sign up and put up a Hiway Dog sign is Activedogs.com in Weyerhaeuser. The owners say they've gotten nothing but a positive response.

"The amount of people traveling with their animals is outstanding,” says Amy Hajdasz, co-owner of Activedogs.com. “With us being a dog business, it fits right in line with her."

Gensen gave Activedogs.com a three bone rating, meaning they pull out all the stops for pets including a fenced in, free playground. But, she says all it takes to be Hiway Dog certified is a parking spot reserved with some shade. She says her own one bone rating has already led to her busiest summer to date and is quickly making Hiway Dog another full time job.

"It's just kind of snowballed into something unbelievable,” Gensen says. “This little town of Cameron is going to have this national headquarters right here on my farm!”

A two year Hiway Dog membership will run you $250. If you like it, you can sign up for five more years for the same price of $250.

Right now Gensen has three businesses on board. She says she gets hundreds of e-mails everyday from people looking for more pet-friendly places to shop. They're all listed at www.hiwaydog.com.


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