Local grocery store pitchman charged following disorderly conduct arrest

By: Aaron Dimick Email
By: Aaron Dimick Email

EAU CLAIRE, Wis. (WEAU) – He’s a man known to many as the "Gordy's Guru", appearing in ads for Gordy's County Market.

But now Matthew Selvig has been charged with Disorderly Conduct in a Domestic Abuse Situation.

According to a criminal complaint, the 34-year-old got into trouble with the law on Friday night.

The complaint says Selvig was verbally arguing with his wife when she tried to leave.

The complaint goes on to say that Selvig blocked the door with his body, preventing her from leaving.

When she tried to call 911, the complaint says Selvig held her wrists to stop her from calling.

Brian Wright, the Eau Claire County District Attorney said Selvig eventually let go and his wife called 911.

“Police responded and at that point made the decision to arrest Mr. Selvig,” Wright said.

Selvig was charged on Monday with Disorderly Conduct in a Domestic Abuse Situation.

The Eau Claire man tried to tell his side of the story while appearing in court.

“There was actually, on my point of view, she’s the one that hit me with both of her fists. All I did was just, kind of just stand so that she…,” Selvig said before getting cut off by the judge.

WEAU 13 News was in the courtroom and asked selvig if he wanted to elaborate.

He did not at that time.

The District Attorney said charging this as a crime is justified because of the allegations that there was physical contact.

“But I think more importantly that the physical contact occurred in the context of one party trying to contact 911 or call the police,” Wright said.

Selvig's wife Deborah told WEAU that she doesn't want to press charges.

“Certainly Ms. Selvig's position is a factor that our office will take into account but that does not necessarily mean that we will not proceed with prosecution and if necessary, proceed with a trial,” Wright said.

Selvig was released on a $300 dollar bond.

He'll be back in court in November.

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