EAU CLAIRE, Wis. (WEAU) – Across the nation today, shoppers made their way to small mom and pop stores to spend their money within their own communities.
Small Business Saturday comes just a day after Black Friday and it’s all about keeping it local during the holiday season and all-year round.
The owner of Details Direct, a clothing store on Water Street in Eau Claire, said shopping locally can not only increase the community’s tax revenue by as much as 75 percent, but also on average the money changes hands three times before it leaves the community.
“So that's really where the strengths comes from, as the money circulates through the community it nourishes all the business that it touches. It's not just shopping with one business when you shop with a small business; you shop with a whole network of businesses,” said Mickey Judkins who says Details has been around for three decades.
Shoppers also said there are perks to shopping local. You can mind more unique gifts and the shopping experience itself is a lot different from anything big box stores can offer.
“To keep the community strong, to keep the business in the area, spend your money in the community that you live. I think that's very important,” said Linda Wacker.
“I think it's always a draw to know the people that you're putting the money in their pocket and that are profiting from your shopping,” said Stephanie Lynn.
Judkins said sticking to local shops can be as easy as buying a cup of coffee from a local coffee shop or having dinner at a local restaurant instead of a big franchise.