Some companies trying out new hiring methods to attract candidates

By: Kevin Hurd Email
By: Kevin Hurd Email

RCU recently tried out some new hiring strategies to choose their "spokester" role. One expert said other companies are looking into it, too.

EAU CLAIRE, Wis. (WEAU) -- At first glance you might mistake an event at Azul Tequila in Eau Claire for a birthday party.

But instead, it is what you could call a "you've got the job" party. And Shadoe Settle is the start at the center of it.

Her new job is RCU "Spokester." She will meet with young people across the area, teaching them financial literacy while promoting the credit union. But the road to get here was difficult.

"It's definitely not like any other job I've applied for," Settle said.

The hiring process was unfamiliar for her as well as RCU.

"This is very different than any other hires in the credit union," said Betty Laskowski, RCU's Organizational Talent Advisor.

The company tried a new approach. Candidates blogged, shot videos and even had to gather support for their work on social media. At one point during the interview, they rotated between eight different activities.

Beth Mathison, Director of Business Development at Manpower, expects some companies will try out some of these methods to attract new types of candidates.

"You have to think of creative ways to try and attract a candidate that would not normally think about a career in your specific field," she added.

She says when companies try out new hiring methods, they still need to keep some old ideas in place. One example - making sure you clearly define the skills you want a candidate to have. She recommends companies pick a top four.

"Of the skills you're recruiting for which ones are most important?" She says is a good question to ask. "And then if you had to rate those skills 1-5, are they teachable?"

This new hiring method was a learning experience.

"So if you're looking for someone who can think on their feet, this is a great way to test their abilities," said Vicki Hoehn, Vice President of Marketing at RCU.

"It was definitely a lot more fun, it was a lot more exciting, interactive," Settle said about the hiring process.

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